People across the UK have noticed that the British supermarket chain Morrisons has been running ads which promote the Muslim holiday Ramadan but not St George’s day – England’s national day – which is on April 23rd.
Interestingly enough, a quick search for Ramadan on the grocery chain’s homepage brings up this page. However, a search of St. George’s day on the website gives no results.
Late Thursday afternoon, Morrisons actually tweeted about St George’s day, most likely because they noticed people were complaining about it.
This is hardly the first time that a European company downplayed its own cultural holidays while promoting foreign ones. However, it’s a positive sign that these companies, at least, are sometimes willing to make adjustments after they’re heavily criticized for their ‘woke’ marketing tactics. After all, companies that get woke often go broke, as the expression goes.