London Mayor Sadiq Khan on Monday announced this year’s winner of the “Diversity in Advertising Competition, Nubian Skin, whose advertisement featured six black models, revealing that for Khan, the term “diversity” simply means fewer or no ethnic Europeans.
“London’s greatest strength is our diversity, so we challenged advertisers to produce ads that better represented our BAME communities,” Khan tweeted.
The Nubian advertisement poster features six black models sporting the brand’s special “nude” undergarments that are designed for people with darker skin tones.
The London Mayor then described the brand’s advertisement as “empowering” and “inclusive”. The term “inclusive”, for Khan, is Orwellian doublespeak for “exclusively” non-ethnic Europeans.
The top response to Khan’s tweet, which garnered nearly 7,000 likes and 700 retweets, interestingly enough, came from the black British rapper Zuby.
“How is making everybody black ‘diversity’? Can’t we all just go back to being normal and get along? People are tired,” Zuby tweeted.
Last November, under Khan’s mayorship, a London billboard appeared to urge white Britons to get sterilized. The billboard, which lacked the “diversity standard” typically applied to every form of marketing that appears in public in the UK, depicts a group of all white kids who appear to be reveling in their demographic decline.
Situated between the gleeful white children, the billboard’ text reads, “Imagine a city less crowded… do your part–get sterilised! Yay!”